In 1954, a man named Ray Kroc, who made his living selling milkshake machines, began hearing about a hamburger stand in Southern California. ..... He changed the way the world eats -- many would say for the worse -- by selling thousands of McDonald's franchises and applying the well-known and often-used management methods of the factory to the restaurant business.
――慶應義塾大学(商学部)――2003年