In recent decades, international companies have found it increasingly important to develop brand names that can be used in a wide range of countries. ..... A word that is pronounceable in one language may be quite impossible to say in another; and there is always the danger of (こ) connotatios reeping in, because ofthe name overlapping with words of an iirelevant or taboo meaning.
――関西学院大学(文学部)――2003年