After World War II, the number of restaurants specializing in fast food grew tremendously, and each needed a special feature to survive in the competitive marketplace. ..... Whether by gimmicks or giveways, marketing in the fast food industry is crucial because it helps companies distinguish themselves from competitors that offer almost exactly the same type of meals.
――下関市大学 中期日程/経済学部経済学科(3月8日実施)――2004年